The impacts of the information system on the company/entity. TAugust 1, 2019
What percent of the variation in revenue does advertising and marketing spend explain for both brands?August 1, 2019
PROJECT III: MARKETING & ADVERTISING ANALYSIS
- . Describe the relationship between advertising and revenue for Dilomatox. Would you characterize these relationships as strong or weak?
Support your response with relevant graphs and statistics.
- Analyze the multivariate relationship between Dilomatox’s revenue and the other variables provided (Dilomatox’s marketing spend, Zoraffil’s revenue, and Zorafill’s marketing spend). Is there a significant relationship between Dilomatox’s sales and any (or all) of these variables?
Support your response with relevant charts or statistics.
- What percent of the variation in revenue does advertising and marketing spend explain for both brands? Explain.
- Based on your analysis, if both brands ceased all advertising and marketing spend, how much revenue would be lost? Explain.
- What impact will the CFO’s proposed $11 million dollar cut to your budget have on Dilomatox revenue next year?
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PROJECT III: MARKETING & ADVERTISING ANALYSIS was first posted on August 1, 2019 at 5:48 pm.
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