Research Project Final Report
Submission deadline: 25 APR 2021
Research Title: A Study on How Gender Differences Determine Online Shopping Attitude and Behaviour in Hong Kong.
² I have selected a core academic article which is based on this topic, please read it and use it as a reference and literature review.
Selected core article: Gender effects on Internet, catalogue and store shopping: ///Users/kayileung/Downloads/Alreck-Settle2002_Article_GenderEffectsOnInternetCatalog.pdf
² The journal article offering a clear conceptual framework, hypotheses, literature review and the source of questionnaire as well as it is in line with research areas.
² The report should showcase your understanding of the business research process, ranging from formulating appropriate research, questions, objectives, designing proper research approach and method(s), to adopting a suitable data analysis.