Assignment 1: advertising campaign | Marketing homework help

 

Assignment 1: Advertising Campaign

Due Week 5 and worth 200 points

Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.

( Note to be done on Ralph Lauren )

Write a four to six (4-6) page paper in which you:

  1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
  2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
  3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
  4. Outline a sample advertisement in which you illustrate both the campaign theme and
    brand image.
  5. Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

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