MKTG6002 – Assessment 2 Proposal Marke ng Plan | Online Assignment Help: +1 (857)-330-4622

MKTG6002 – Assessment 2 Proposal Marke ng Plan

MKTG6002 – Assessment 2 Proposal Marke ng Plan ASSESSMENT BRIEFCourse Code and TitleMKTG6002 Marke ngAssessmentAssessment 2: Proposal Marke ng PlanIndividual/GroupIndividualLengthMarke ng Plan – 3000 words Review – 500 wordsLearning Outcomesc) Cri cally evaluate the impact of the applica on of the marke ng mix on consumer behaviourd) Exploretheroleofmarke nginembedding principles of sustainability, ethics and social jus ce within an organisa onSubmissionFlex Students:Due End of Module 6 Online Students:Due End of Module 6Weigh ng60%Total Marks100 marksObjec ves? To enhance a clear understanding of the importance of marke ng in modern business and to and provide a grasp of e ec ve contemporary marke ng prac ces;? Provide a theore cal overview of marke ng theory and prac cal applica on of innova ve marke ng strategies;? Build research methods rela ng to samples and inferences par cularly in rela on to market research data collec on and analysis.? Cri cally re ect and evaluate the impact of the applica on of the marke ng mix on consumer behaviour.How the assessment ts into the subject/course:Marke ng in the 21stCentury has dras cally evolved and is a cri cal component of business administra on. The design of marke ng plan is integral to business organisa on and the assessment for this subject aims to provide students with group and individual work to apply e ec ve marke ng strategies.Linkages between Assessments 1 and 2:Assessment 1 requires students to create a case study and review marke ng plans. Assessment 2 requires students to devise a marke ng plan of products or services o ered by their own organisa on and to consider how the marke ng plan will add value to their organisa on.Instruc ons:Working individually, students will u lise the social enterprise case study developed in Assessment 1. In Assessment 2, students must include the following elements:MKTG6002_Assessment 2 brief.docx Page1of8? Develop a marke ng plan to the product or service o ered by an organisa on.? Research the extent to which the marke ng plan of social enterprise might add value to yourown organisa on or an organisa on that you are interested in.? Complete a re exive ac vity in which you discuss the outcomes of this social enterpriseinves ga on and its applica on.Output/Deliverable and parameters of the assessmentStudents are to submit a marke ng plan including a bibliography lis ng references and research u lised in the development of the plan. Word limit: 3000 wordsA submission of a 500 word review re ec ng and discussing the outcomes of the plan and how it can be e ec vely applied in an organisa on.RESOURCES TO BE PROVIDED:? An electronic library and reading guide is provided to all students including a range of e- textbooks and journals available through online journal databases including EBSCO.? Re ec ve wri ng guide Criteria? Iden ca on and Analysis of Market? Applica on of knowledge to prac se? Knowledge and skills demonstra ng crea vity and ini a ve? Assessment of Marke ng Plan? Use of e ec ve communica on? Understanding of research principles and methods applicable to MBA? High Level of personal autonomy and accountabilityLearning Outcomes? Cri cally evaluate the impact of the applica on of the marke ng mix on consumer behaviour.? Explore the role of marke ng in embedding principles of sustainability, ethics and socialjus ce within an organisa on.MKTG6002_Assessment 2 brief.docx Page2of8MKTG6002_Assessment 2 brief.docx Page3of8Learning RubricsAssessment A ributesFail (Unacceptable)Pass (Func onal)Credit (Pro cient)Dis nc on (Advanced)High Dis nc on (Excep onal)Iden ca on and Analysis of Market20%Outline and implement the marke ng research process and iden fy a range of methods of acquiring, using and storing data.Neglects to sub-categorise labour market sectors and/or salaries applicable to speci c jobs.Iden fy the area within which employers are compe ng for labour.Within the labour market determine the salaries being paid for speci c posi ons.Using available data validate the market areas, market compe tors, and job matches (benchmarks).Iden fy market trends such as: ancillary pay, merit and pay prac ces.Establish, adjust, and/or recommend salary structures that will allow the business to e ec vely compete for sta within speci c classi ca on levels or grades.Compare compe ng ins tu ons by the type of industry/ins tu on, comparability of services, size (as re ected by FTE or nancial pro le), and business status (government, for- pro t, not-for-pro t).Applica on of knowledge to prac se20%Cri cally evaluate the rela onship of marke ng process with the resources of an organisa on and client needs with regards to the crea on of value for the organisa onLimited understanding of the internal and external business environment.Lacks a global perspec ve for poten al market and trends.Uses a limited range of informa on as the basis of recommended prac ce.Understands the internal and external business environment including commercial context and market forces.Understands local and global markets/trends.Accesses relevant informa on.Synthesises and evaluates informa on from a variety ofUnderstands the impact of nancial, social, poli cal, environmental issues on the business.Demonstrates commercial awareness of product development/service provision.Understands the business.Can prepare and presents businessUnderstands the impact of nancial, social, poli cal, environmental issues on the business; and where relevant, as they relate to di erent countries where the business may operate.Demonstrates commercial awareness of productDemonstrates cultural sensi vity.Analyses and evaluates the impact of nancial, social, poli cal, environmental issues on the business; and where relevant, as they relate to di erent countries where the business may operate.Demonstrates cri cal commercial awareness of productMKTG6002_Assessment 2 brief.docx Page4of 8sources.Gathers/u lises compe tor knowledge.cases/proposals.development/servi ce provision and cost rela onships.Can prepare and presents business cases/proposals.development/service provision and cost rela onships.Understands the business and its risks.Holis c understanding of business and its risks.Assesses and evaluates the impact of informa on and communica on systems on the opera ons of the business.Comprehensive understanding of global market opportuni es and compe ve environment.Knowledge and skills demonstra ng crea vity and ini a ve15%Cri cally evaluate the impact of the applica on of the marke ng mix on consumerLimited understanding of required concepts and knowledgeKey components of the assignment are not all addressed.Knowledge or understanding of the eld or discipline.Key components of the assignment are all addressed.O en con ates/confuses asser on of personal opinion with informa on substan ated byThorough knowledge or understanding of the eld or discipline/s.Supports personal opinion and informa on substan ated by evidence from the research/course materials.Explores the limits & strengths of currentHighly developed understanding of the eld or discipline/s.Discriminates between asser on of personal opinion and informa on substan ated by robust evidence from the research/course materials andA sophis cated understanding of the eld or discipline/s.Systema cally and cri cally discriminates between asser on of personal opinion and informa on substan ated by robust evidence from the research/course materials and extended reading.MKTG6002_Assessment 2 brief.docx Page5of 8behaviour.evidence from the research/course materials.knowledgeDemonstrates a capacity to explain and apply relevant concepts.extended reading.Evaluates the limits & strengths of current knowledge.Well demonstrated capacity to explain and apply relevant concepts.Extends the limits & strengths of current knowledge.Mastery of concepts and applica on to new situa ons/further learning.Assessment of Marke ng Plan15%Explore the role of marke ng in embedding principles of sustainability, ethics and social jus ce within an organisa on.Iden es unrelated market and environmental trends.Incompletely iden es compe tors or lacks full de ni on of the 4P’s (product, price, place and promo on).Iden es relevant market and environmental trends.Iden es some direct and indirect compe tors.Iden es and explains some of the 4P’s of marke ng.4P’s strategies are feasible and consistent but are not supported by a market analysis.Iden es and analyses the relevant market and environmental trends.Iden es the appropriate direct and indirect compe tors.4P’s fully explained and supported by market analysis.Iden es and contrasts relevant market and environmental trends.Iden es the direct and indirect compe tors and conducts a compe ve analysis of some of them.4P’s fully explained and supported by market analysis.Iden es and compares relevant market trends and analyses the implica ons of market and environmental trends.Iden es the major direct and indirect compe tors as well as conducts an analysis of compe tor strengths and weaknesses with an eye toward iden fying a strategic opportuni es.4P’s strategies are feasible and consistent and fully supported with analysis of the market and provide a recommenda on for strategy.E ec veDi cult to understand for audience, noInforma on, argumentsInforma on, argumentsInforma on,Expertly presented; theMKTG6002_Assessment 2 brief.docx Page6of 8Communica on 10%logical/clear structure, poor ow of ideas, argument lacks suppor ng evidence.Audience cannot follow the line of reasoning.and evidence are presented in a way that is not always clear and logical.Line of reasoning is o en di cult to follow.and evidence are well presented, mostly clear ow of ideas and arguments.Line of reasoning is easy to follow.arguments and evidence are very well presented; the presenta on is logical, clear and well supported by evidence.Demonstrates cultural sensi vity.presenta on is logical, persuasive, and well supported by evidence, demonstra ng a clear ow of ideas and arguments.Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensi vityE ec ve use of diverse presenta on aids, including graphics and mul -media.Understanding of research principles and methods applicable to MBA10%The focus for the research ques on(s) or basis for the project is unclear.The ra onale for the research methodology is inappropriate for the research ques on/project.The focus for the research ques on(s) or basis for project is clear.The ra onale for the research methodology is appropriate for the research ques on/project.The focus for the research ques on(s) or basis for project is clear.The ra onale for the research methodology is stated and appropriate for the research ques on/project.The focus for the research ques on(s) or basis for project is clear.The ra onale for the research methodology is compared with alterna ves and the chosen method is appropriate for the research ques on/project.The focus for the research ques on(s) or basis for project is clear.The Ra onale for the research methodology is compared and evaluated against alterna ves and the chosen method is appropriate for the research ques on/project.High level of personal autonomy and accountabilityDoes not re ect upon own learning.Is unreliable and/or un mely in successfully tasks.Re ects on own behaviour and impact on others, modi es behaviour whenRe ects on own behaviour and impact on others, modi es behaviour whenRe ects on own behaviour and impact on others, modi es behaviourRe ects on own behaviour and impact on others, modi es behaviour whenMKTG6002_Assessment 2 brief.docx Page7of 810%Blames others for ine ciencies and inac on.necessary.Uses re ec on for own learning.Takes responsibility for own ac ons and completes tasks independently on me.necessary.Uses re ec on for own learning.Takes responsibility for own ac ons and completes tasks independently on me.Demonstrates resilience by balancing priori es and managing me.when necessary.Uses re ec on for own learning.Takes responsibility for own ac ons and completes tasks independently on me.Demonstrates resilience by balancing compe ng priori es, managing me e ec vely and overcoming obstacles.necessary.Uses re ec on for own learning.Takes responsibility for own ac ons and completes tasks independently on me.Comprehensive demonstra on of resilience by balancing compe ng priori es, managing me e ec vely and overcoming obstacles.Sensi ve to diverse and complex contexts.MKTG6002_Assessment 2 brief.docx Page8of 8