This course is Managing Quality, not Operations Management.
Week 2 – Case Study 1
Read “FedEx: Managing Quality Day and Night,” on pages 22 and 23 of your textbook (attached), and watch this video. (https://www.youtube.com/watch?v=6q6V5J1qDs8)
Explain how FedEx has incorporated total quality management (TQM) into its overall business strategy. Identify the benefit of taking this approach toward quality. Provide specific examples from the case study, the video, or your own research to support your response.
Describe the quality culture within FedEx. Explain how FedEx can use its quality culture as a competitive advantage.
Review Deming’s 14 Points for Management. Based on the case study, the video, or your own research, explain which two of Deming’s points FedEx embodies the most. Be sure to provide specific information about FedEx to support your response.
Please compose a 2 page paper in accordance with the attached rubric.
Follow the rubric requirements (attached).
Sources must be cited (two minimum) with APA format.